Archive for the ‘Sales’ Category

See Through The Jargon of Web Host Advertising

Friday, March 25th, 2011

Learning to understand advertising jargon is essential whenever you are looking to buy a service or product. The process of “selling” themselves to the consumer is no different for web hosting companies; everyone wants your business, and they’re prepared to promise you the world in an attempt to get it.

Spotting web hosting companies advertising jargon is fairly simple. The most obvious ruse is used on pricing.

For example, a company may bill their web hosting as “$9.99 per month” – which may sound like a good deal. Many people starting up with their own website will like the idea of paying monthly for their web hosting, as it is less of an financial outlay initially.

However, in most cases, the “per month” figure is just the year figure divided by 12 – you still have to pay up front for an entire year, which in this case would be $119.88. That is a substantial financial outlay; and by that point, you might be ‘sold’ on other aspects of the plan and will just go ahead and pay it – even though you may be able to find cheaper elsewhere. The initial low figure of “per month” is used to attract the eye and drag you in, and then hit you with the full price when you don’t expect it.

Always watch out any asterisk use in web hosting advertising. Most companies will cram the truth of what they are offering underneath the main sales text; so if you see asterisks, go and find their corresponding section in the terms and conditions. That way, you’ll always be immune to flashy advertising banners, and will get a better deal because of it.

Cheap May Be Better Than Free

Friday, March 25th, 2011

Although free web hosting exists, there is no getting around the fact that a company has to pay for it somehow. This tends to result in you having to make do somewhere along the line. Yes, you’d like to have a website without ads on it, or at least have some control over what is being advertised. But if the hosting is free, then you may have to make do with distracting and potentially off-putting ads on your site. You’d hope for good tech support, but they have to pay for that “free hosting” and good tech support doesn’t come cheap.

However, not everyone has the budget to go with the more established, well-reviewed companies, so there has to be a third way, and that comes in the form of cheap web hosting. Yes, “cheap” is a relative term, but if you’re paying something to them, and a lot of other people are too, then it at least gives them a budget to spend on important little things like tech support people who know what a computer is and servers that don’t explode when someone actually visits your site.

Cheap web hosting has this in common with the more expensive type – there are good providers and bad providers. The more established big names in the sector are, generally, well-liked by those who use them and while you might not expect as much from them as you would from a blue-chip company there is a lot to be said for a fresh, inexpensive option – especially when you’re starting out.